Hasbro, the company behind most of your favourite childhood board games has recently just purchased the majority stake in Backflip Studio’s, the guys behind Paper Toss, NinJump, and Dragonvale.
Hasbro just paid $112 million for a 70% controlling interest in the Colorado mobile game developer. This signals Hasbro’s interest and potential move into the mobile gaming market. Are we to expect mobile Nerf games? Perhaps a mobile Furby app?
In a statement from both Hasbro President, Brian Goldner and Backflip President, Julian Farrior they said:
“The acquisition of Backflip fits perfectly into our strategy of extending our brands into all forms and formats,” said Goldner. “As mobile play continues its rapid growth, Backflip’s leadership position, great games and established network of users, makes Hasbro a more meaningful participant in digital gaming. Together with Julian, Dale and the talented team at Backflip, we will continue to take a leadership role in bringing great game play to the mobile environment.”
“We are thrilled to be partnering with Hasbro, whose games, toys and brands have deeply influenced generations of consumers including our own team,” said Farrior. “Backflip will continue its long held strategy of building a large network of satisfied users, though now with access to an even stronger brand catalog. Aligning our mobile games alongside such an influential portfolio and a company who has great game design baked into its DNA, positions us well for the future growth of mobile entertainment.”
I’m looking forward to seeing what Hasbro will do with Backflip Studios in the future.