After what has felt like a ridiculously long 30 days Canonicals ambitious IndieGoGo campaign for the rather spectacular Ubuntu Edge smartphone has failed to reach it’s fairly high target of $32,000,000.
Though the attempt at reaching the thirty two million dollar target failed, the campaign didn’t really fail. What I mean by this is that the campaign managed to reach an outstanding $12,809,906 which has actually broken the crowdfunding record previously set by the Pebble Smartwatch. That’s at least something, right?
In a final update on the campaign page Canonical said:
We raised $12,809,906, making the Edge the world’s biggest ever fixed crowdfunding campaign. Let’s not lose sight of what an achievement that is. Close to 20,000 people believed in our vision enough to contribute hundreds of dollars for a phone months in advance, just to help make it happen. It wasn’t just individuals, either: Bloomberg LP gave $80,000 and several smaller businesses contributed $7,000 each. Thank you all for getting behind us.
After around a week the campaign was inevitably going to fail, I hate to write it, but it was. The target was too high for such an ambitious project that everyone wanted. Okay, that sounds a little contradictory, and it is, I wanted the Edge – I reaaally wanted it, but I couldn’t afford to pledge $695 (roughly £380), but at the same time I didn’t want to throw $20/30 at the campaign to help it out even a little.
My reason for this? Selfishness. The Ubuntu Edge was only available to those that pledged the $695 asking price, it wasn’t coming to retail, and it wasn’t going to be sold on any online store, if successful only those who paid the $695 would be getting their hands on the phone. I didn’t want to help someone else get something that I wanted – that’s why I didn’t pledge.
Would things have been different if Canonical had plans to release the phone outside of the campaign? Most definitely, I’d have happily thrown $20/40 their way if it meant at a later date I could save and get myself what seemed to be an extraordinary handset. Do I think this would have actually helped the campaign succeed? I actually think it would have.
Anyway, this doesn’t mean that the Ubuntu Mobile OS won’t be released, this campaign was purely for the hardware as a kind of project from the makers to the fans. Ubuntu Mobile OS is a completely different project and we should be hearing more about that soon.
What do you think? Would you have pledged if the Ubuntu Edge planned to be sold outside of the IndieGoGo campaign? Leave a comment below!